Creating products is so easy, all you have to do is break away from the limitations of the ‘standard’ way of creating products.
In other words, you don’t have to do all the work yourself! In fact, if you get a little creative, you won’t have to do any of the work!
You don’t even have to know a thing about the subject that you’d like to create a product on.
The tips and strategies provided below will definitely get your brain firing on overtime.
Interview An Expert
The fastest and easiest way to come up with a high-value product is to interview an expert on the subject which you want to write about.
You would entice the expert by reminding him of the free publicity he/she would get from your promoting the interview.
The more well-known the expert is, the more marketable the finished product will be.
You can also interview several experts and compile all the interviews into one product, in order to cover different angles and strategies on one subject.
Or, you could pick a general subject, break that up into sub-sections and then interview an expert for each sub-section. For example, if you’re creating a product on ‘Internet Business Success,’ you could interview an expert on product creation, another on copywriting, and another on marketing strategies, and so on.
Your interview can include a set of specific questions, or just one question that requires a detailed answer.
You could also ask the expert to offer you a step-by-step plan that readers would be able to follow to get to their goal. (The easier you make it on the reader, the more likely will he be to buy your product.)
There are various formats you could choose to conduct and publish the interviews. You could simply send the questions to them via email and publish the answers into a report or ebook format. You could also choose to meet the expert one-on-one and record the interview, or you could conduct the interview over the phone and record it that way.
If you choose to record the interviews, your product package could then contain the audios as well as the typed up transcripts. Your pricing would also vary depending on which formats of your products you provide.
Heck, you could even video tape the interview and sell copies of the recorded video.
Record Your Own Tips and Advice
If you’re an expert in a subject yourself, you could get a friend or partner to ask you preset questions and record/transcribe those.
You could also do a (free or paid) tele-seminar, record that and turn that into an instant product. Offer it as downloadable audios, an actual CD, or just the typed up transcripts.
A similar strategy can be used on live seminars. You can either video tape the seminar, make a audio recording of it, or both.
You could just as easily invite other experts to join you in the seminar and turn that into an instant product.
Of course, these days, you can also do a webcast i.e. a seminar via the Internet, record that and turn that into a product.
Turn Existing Content Into Products
You can just as easily contact a bunch of experts and ask them to submit their best articles or reports on a particular subject. Then, compile them into a larger report or even an ebook.
Each expert gets to include their web links at the end of their content so they get free publicity from the submission.
You could further get instant exposure for your newly created product by giving all the experts who participated the first chance at selling the product to their own customers. (You can also use this strategy with interviews.)
The same idea can be used to borrow/reprint sections of ebooks, audios, or even existing videos. Contact the author and ask for permission to reprint the content in exchange for free publicity.
If you want to create a product for the ‘copywriting’ crowd, you could contact several copywriting experts and ask them to submit a sales letters that they wrote for one of their products. You could compile all the submitted letters into one mega collection of “proven salesletters.” You got an instant product!
You could take this idea further and ask each expert to break the letter apart and explain the specific techniques they used to create the letter. That added information could easily double or triple the value of your ‘proven salesletters’ package.
Update/Republish Existing Information
Find an ebook/manual that’s at least a year old and ask the author/publisher to update the information. For example, you could approach the author of a “free classifieds” directory and offer to help update the information to include all the new resources that came about since the directory was last published.
You could also approach the author of a printed product and ask to convert his product into an audio CD…or visa versa.
How about taking an ebook on ‘general gardening tips’ and modifying it for the ‘vegetable gardening’ market.
Co-Create A Product
Another way to save time is to ask an expert to co-create a product with you. If it’s an informational product, you could both write it together, and split the workload. The product would be finished in half the time.
The same can be done by involving several experts/authors. Each one would get assigned a portion of the work, say one chapter per author, if it’s an informational product.
Help Finish Incomplete Projects
Most successful product creators, especially informational product creators, have at least one unfinished product. You can offer to help them finish it. The profits and exposure can be shared between the two of you.
This can be applied to ebooks, reports, manuals, manuscripts, even software/scripts or non-informational products.
Purchase ‘Private Label’ Rights
You could either search for owners who are already offering private label rights to their products, or approach authors and ask for it.
Private label rights offers you the right to insert ‘your name’ as the author of the product. You don’t have to write a single word except type in your name and website info.
You could either pay for these rights with cash, or barter/trade using your own products and/or reprint rights.
Hands-On Video Or Camtasia Presentations
Another super easy way to create a high-value product is to create a “how-to” video or computer presentation simply by recording yourself (or an expert) while working on the project. For example, you could create a “how to” product that teaches others to use/learn the features of Microsoft Word by recording yourself using MS Word and explaining the features.
Most people prefer listening over reading, and watching over listening. They want ‘easy.’
Create A Package Using Existing Products
Approach several product owners and ask them to donate their product to your project, in exchange for publicity and a cut of the profits. Once you have a bunch of products from different owners, package them together and sell the bundle for an attractive price.
Also, allow each owner/participant to promote the site to their own customers for a cut of the profits.
It doesn’t cost you a thing AND you get to build your own list fast!
Public Domain Information
This is another strategy/topic that’s hot right now. Look for public domain information and republish, re-author, re-title and/or repackage it. You could also go after out-of-print informational products and work out a deal with the original publishers/authors.