Google provides a fast, effective and hassle-free solution for merchants to advertise their products and services in the Internet through the program entitled Google AdSense and Google Analytics. Google AdSense is a cost-per click and cost-per impression advertising service, where ads are displayed alongside a search and content sites in the Google network, While Google Analytics analyzes that information. It is cost effective because merchants will only be charged when online users click on the ads that are displayed to them. Google‟s own electronic mail service, Gmail, also features the ads. Keywords are chosen in which the ads will appear, and the merchants will specify on how much they are willing to pay for each click by the end user.
There are many many benefits that advertisers obtain from utilizing Google AdWords and Google analytics. Unlike other online advertising channels, AdWords enables the advertiser to do away with deadlines and contracts. Google‟s unique brand of advertising does not ask for prepayment and/or package deals. It is by this method that merchants can manage their advertising campaigns with their preferred performance standards.
To give the service more advantages for advertisers, AdWords has integrated with Google Analytics. Google Analytics informs advertisers‟ information such as the channels or methods to which online visitors located or found their ads and the manner in which they react and interact with the site and its content. This unique service enables merchants to gain more visitors to their pages and also see the manner in which they access the links embedded in the page. Google Analytics also monitors the activities of merchants that are not affiliated with AdWords, with absolutely no charge at all. An individual or organization can create targeted marketing campaigns that are and ROI-driven with Google Analytics. This service gives maximum exposure for advertisers due to the sheer number of visitors acquired by the various sites included within the enormous Google network.
A considerable buzz was created among users before the initial announcement that Google was offering this service alongside AdWords. Advertisers have been on their toes deciding whether to or not to unveil this new product. There have been an enormous amount of users that have started to investigate what sets Google Analytics apart from other analytics companies such as Omniture, WebTrends, Visistat and Coremetrics. This free tools‟ popularity skyrocketed so swiftly that Google has had to temporarily stop interested individuals and/or companies from registering. By the time they decided to do so, over 200,000 accounts have been created. The service is capable of delivering high-end web analytics to advertisers, and its incorporation with AdWords provides timesaving benefits to the merchant.